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Marketing Manager

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My client is a Accounting Software Giant, looking for a new team mate for peak period workload. It's currently set as a 6 month contract, paying up to £45 000/annum PAYE pro rata. 

This role is ideal for someone with excellent project management and customer marketing skills, preferably within the Fin-Tech space. You will be passionate about your craft, as well as wanting to embed yourself in the business and aligning to our business strategy. 

About the team: 
• Working cross functionally across sales and marketing teams 
• The team learns fast and delivers 
• Team gets along well & is sociable hard working & fun environment 

• 3 - 5 years of experience 
• Understanding of retention marketing, customer engagement, loyalty, on-boarding. Must be related to existing customer marketing. 
• Eloqua experience 
• Experience using email, social (multi-channel) 
• Strong analytical skills 
• Someone who has done on-boarding and engagement 
• Experience in project management and able to multi-task and balance demands 

Soft Skills: 
• Customer obsessed 
• Strategic thinker with an inquisitive mind that is comfortable both in the detail and at a high level 
• Analytical, commercially-minded and proactive individual able to examine marketing campaigns and sales data 
• Strong presentation skills with the ability to step back to see the bigger picture and simplify the complex 
• Excellent interpersonal, influencing and relationship management skills at all levels 
• Strong communication skills 

Daily Responsibilities: 
• Creating, agreeing and managing a project plan to ensure on time delivery of the activity 
• Partnering with customer care, sales, finance, marketing teams and creating an environment for an excellent working relationship 
• Determining and agreeing KPIs and success metrics with all relevant stakeholders 
• Collaborating with reporting, analytics and Sales Ops teams to create reports that allow tracking and measurement of the KPIs (including Salesforce) 
• Effective benchmarking of current performance, creation and management of test and control groups to identify and understand impacts of different activities – allowing us to improve with pace and purpose 
• Identify needs and support initial and ongoing agent training and skills through creation of marketing materials – helping to deliver excellent conversations (e.g call scripts, email templates branding etc) 
• Analysing and presenting data to demonstrate Key performance metrics (Onboarding success rate etc) 
• Finding ways to drive insight from every customer interaction to improve experience and optimise performance. Considering benefit of real time data and thinking about future state 
• Identifying opportunities for performance improvement and taking these through to implementation e.g cross sell, upsell to improve LTV 
• Sharing progress, results, recommendations and requests with senior stakeholders (Marketing and Sales Director) on a regular basis and ensuring regular updates to relevant global teams and partners 

Priorities & Activities 

1. Accountable for reducing accountant churn and driving the activation rate through multi-channel campaign – email, SMS, PN etc 
• Measurement/analysis and reporting of weekly attrition and churn drivers, creating recommendations for improvements to acquisition process, product and comms 
• Ownership of proactive and reactive retention processes to optimise attrition 
• Support service delivery team with marketing materials to help successfully onboard customers and maximise activation 
• Developing greater understanding of customer needs and wants (FMH, VOC etc) and sharing these with teams to develop and build new capabilities which will improve experience 

2. Accountable for on-boarding new accountants and engagement of existing customers measured through activation & NPS 
• Developing new digital channels to reach customers where they are e.g programmatic, search etc 
• Building and developing comms strategy, determining best content to effectively demonstrate product benefits, deciding most effective channels 
• Developing relationships with high value customers through events and comms 
• Maintaining a library of support materials and making them easily accessible 

Education to degree level or relevant compensating work experience ideally in a customer marketing focussed role

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