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Marketing Manager

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Large Media and Entertainment company is seeking a Marketing Manager to join their Distribution Marketing team. This is a 6-month temporary position with the possibility of extending or converting to a permanent opportunity. The Marketing Manager is responsible for the day-to-day management of various projects that encompass all aspects of creative development, promotional campaigns, talent event marketing and distribution of marketing assets to all MVPD and OTT partners. From planning, execution and final delivery, the Marketing Manager ensures that assets are completed on time, cleared for all media use, on budget and delivered to the Digital Distribution team for mass distribution. This position reports to the Director of Distribution Marketing. 

Responsibilities 

  • Own key MVPD/OTT marketing campaigns from kickoff through completion; manage budgets and schedules for all phases of a project 
  • Manage content rights profiles (linear, SVOD & VOD) on MVPD & OTT platforms to ensure we have stacking rights and deals in place to unlock marketing partnerships 
  • Partner with various in-house creative teams to optimize asset delivery, sharing and storage 
  • Stay abreast on Digital TVE growth, development and current industry challenges 
  • Compile snapshot overview analyzing competitive OTT landscape 
  • Ensure projects are delivered on time and on budget 
  • Be the point of communication with project team and share updates and assets as needed 
  • Develop/maintain relationships with in-house creative teams, outside vendors and Freelance talent 
  • Responsible for updating the status of Short-form content to ensure on-time delivery working with Digital Video Content Distribution Teams
  • Receive/review creative/asset requests and ensure team members understand, then achieve, project goals 
  • Facilitator of custom creative assets, working with internal marketing creative to submit RFPs for various print and digital custom asks. Collect and distribute assets to in-house creative teams and/or external vendors. 
  • Collaborate with Legal and Music teams on any contracts or license agreements 
  • Collaborate with custom content, on-air producers, PR photo teams 
  • Route all stages of projects through proper channels with direction from the Director of Distribution Marketing 
  • Establish and maintain relationships with the brand's Digital, Strat/Brand Marketing, Legal, Programming 
  • Support and collaborate with your peers on the Affiliate Marketing team 
  • Manage quarterly reviews with key partners that recap campaign results and also plan for future opportunities 
  • Create and maintain overall marketing calendar for key partners

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