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Marketing Manager

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Join one of the fastest growing divisions within our client's Cloud and Advertising Division. We're looking for an high-achieving search marketing manager responsible for managing a comprehensive search program.

 

Responsibilities include:

• Strategic:

o Advise and craft the all-up SEM strategy

o Work with Engagement Program stakeholders to drive search innovation and ensure that search plans in funded markets align to identified goals and objectives.

o Act as search subject matter expert for Corporate and subsidiary marketing teams

o Proactively present program recommendations and benefits in order to advance program goals and objectives.

• Management & Optimization:

o Own day-to-day management of paid search for select markets in the US while having a left-to-right view of global paid search efforts across 36+ markets.

o Manage the relationship with the global agency of record and major search engines to continuously monitor and optimize search efforts.

o Monitor, test and optimize in order to expand campaigns and increase effectiveness.

o Partner with stakeholder and analytics lead to conduct keyword research and analysis – expanding keywords, analyzing search volume, etc.

o Collaborate with lead and channel owners to ensure strong integration and coordination with other marcom efforts.

• Testing & Reporting:

o Develop, execute, optimize and report on A/B and multivariate testing plan

o Consult with analytics lead on regular cadence of traffic reports – with an expectation of conveying impact to a range of stakeholders, from peers to the leadership team

o Publish executive summaries of search reports, test results, and strategic insights.

 

Qualifications & Skills:

• 5+ years of marketing experience with at least 3 years of Paid Search Engine Marketing campaign management, preferably large budgets

• Solid and demonstrable understanding of SEM best practices

• Strong Excel skills and analytical capabilities

• Comfort with conducting your own data analysis and using metrics to craft a story

• Ability to manage multiple projects across multiple time zones

• Strong leadership and project management skills

• Great verbal and written communication skills

• Strong cross-group collaborator

• BA/BS in communications, marketing or related discipline required

 

Top 3 must-have hard skills

Communication: Experience interacting with Stakeholders and Campaign Communication

Digital Media Marketing Expertise

Excel: Experience that speaks to data analysis skills, familiarity and use with data analytics platforms (publisher interfaces and in depth knowledge of excel) v-lookups and pivot tables if candidate has the skill set.

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