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Marketing Manager

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Contract with potential for extension or perm with Fortune 500 Tech company in San Francisco!

If you are a marketing professional who is passionate about how design and construction technology can change how people imagine, design and create a better world, then this could be a role for you. 

As Marketing Manager, you will be responsible for implementing marketing programs, to establish, enhance or distinguish product placement within the competitive arena. You will collaborate and work closely with the go to market strategy, product management and product marketing teams to develop marketing messages, content, and collateral that will be used in global sales and marketing programs to communicate the benefits to customers. You will create, execute, monitor, and optimize marketing content for marketing campaigns, product websites and search programs. You will optimize existing social networking channels, and test and develop new social media platforms. 

You will need to be an effective communicator who thinks strategically, writes concisely, and works collaboratively. 


• Understand target customers, users, and purchase influencers 
• Develop product marketing content and collateral: Sales tools, Sales training materials, Brochures, White papers, Videos, Webcasts, Customer success stories, Etc. 
• Create or coordinate the creation of key marketing documents including: email templates, web copy, banner ad templates, product positioning, product descriptions, features & benefits, technical specification sheets, workflow analysis, and other product-oriented marketing information required by sales and marketing. 
• Create, monitor, and optimize product marketing assets for global marketing campaigns including digital content, landing pages and product pages. 
• Monitor traffic to websites and optimize SEO / SEM 
• Manage, execute and report KPIs of specific SEM traffic driving campaigns 
• Develop and maintain project schedules and traffic marketing assets for internal review & approval 
• Consolidate feedback and resolve conflicting comments from multiple approvers 
• Coordinate with cross-industry marketing teams to identify opportunities to align marketing efforts, such as product launches and sales training 
• Develop materials for major partner and customer events
• Work cross-functionally with other Marketing groups to ensure optimal implementation of various marketing materials from sales tools to web copy and campaign sites. 

• Play a key role in defining and driving social media engagement, including presence on Facebook and Twitter 
• Increase traffic and membership to key social media properties, currently including Twitter, Facebook, YouTube, and blogs 
• Develop and maintain project schedule and publishing calendar 
• Create new content or re-purpose existing marketing content 
• Execute approved programs 
• Measure and report program results 

• Deliver weekly project status reports 
• Notify manager of issues that may need to be escalated for resolution 
• Handle occasional customer inquiries and sales questions 
• Keep up to date on new marketing tactics; suggest opportunities to test new marketing methods and media. 

Job Requirements: 
• BA, BS or equivalent degree in Marketing or related field 
• Must have excellent writing skills, multi-tasking skills, attention to detail, and ability to take initiative on assigned projects 
• 3-5 years of experience in a marketing content development role 
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) 
• Effective communication and interpersonal skills and ability to work across distributed teams and business groups to build relationships and be successful in a matrix organization 
• Interest in design or construction technology a plus 
• Interest or experience with reality capture technology or UAV’s a plus 
• Interest or experience in creating multi-touch / nurture campaigns a plus 
• AEC industry experience is a plus

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