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Marketing Manager

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SENIOR MARKETING MANAGER OF MEDIA STRATEGY
CONTRACT: 6 MONTHS
START: 12/12/16
LOCATION: NYC

**Our Fortune 500 fashion client is looking for a Senior Manager or Media Strategy & Buying to join their team!**

GENERAL SUMMARY:
The role of the this Senior Manager will be to develop media plans that will reinvigorate the brand and help reposition the brand amongst our consumers.
Reporting to the Director of Integrated Marketing, the candidate will work in concert with other marketing and cross-functional partners to deliver a comprehensive media plan that meets business objectives. Senior Manager will also be a point of contact for internal partners, as well as outside agencies regarding media. Partner closely with Experiential, Digital and Social Media teams for consistency of digital, experiential and media strategy.


ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Responsible for planning, buying and overseeing plan that translates the brand’s marketing and advertising objectives into a well thought-out, strategic, cross-platform media campaign.
• Establishes media objectives, strategies, and tactics for cross-channel media campaigns
• Work with the Marketing teams to develop unique, innovative media plans that are consistent with approved strategies, KPIs, and budgets.
• Summarizes and presents view of media performance across a range of interconnected media/digital initiatives.
• Works in partnership with Digital and Social Media lead, and executes against cross-media platforms.
• Coordination and maintenance of Media budget to Finance team
• Maintain flowcharts, budget, and measurement trackers
• Build seasonal briefs for agency partners and maintain seasonal integrated marketing plan summaries for leadership shareouts

QUALIFICATIONS AND SKILLS:
• Must have experience with all Media, and strong knowledge regarding Digital Marketing platforms.
• Minimum of 5-7 years of Marketing/Agency or in-house Media planning experience
• Deep understanding of industry marketing, media, technologies; strong ability to apply analytics to assess real business value and logically develop an approach to global brand marketing.
• Understanding of media consumption, efficiency, efficacy and ROI metrics.
• Ability to combine media metrics and business data to analyze the relative efficiency of various digital channels.
• Experience in or familiarity with the creative design process, technology development methodologies, building of Web sites, and information delivery systems.
• Experience working directly with outside vendors, brands, and media partners
• Strong organizational, interpersonal, and project management skills
• Bachelors degree required.

(6363325)

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