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Marketing Manager

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A unique Senior Marketing Manager opportunity to play a pivotal part of launching a transforming new division of a highly successful, established Media Group.

We are seeking ambitious senior marketers who thrive in the digital disruptive space and want to be at the forefront, driving go to market strategies for new initiatives and products.

Role
Working closely with the Senior Product Manager, the B2C and B2B Marketing strategy will be in your hands from design to execution
You will define a strategic, holistic marketing strategy for existing (realign) and new products
Be responsible for aligning engaging content (customer first / personalized) brand positioning, tone & feel across Print, eDM’s, Social, Apps and Websites
Initially lead and mentor a small team with a clear vision to grow
Take a customer first marketing approach, roadmap customer journeys, devise an engaging rich content plan
Ensure all marketing activity is fully optimized and analyzed to drive insights to enhance ROI
Manage internal communications to ensure all departments are informed of marketing activities
Initially lead and mentor a small team with a clear vision to grow
Develop marketing materials to support the sales, business development and audience development teams
Identify market and customer opportunities, define value propositions and drive acquisition and retention campaign strategies.

Requirements:
Demonstrate marketing management experience, building and leading teams. Ideally with a combination of both traditional and digital marketing
Be a natural leader with sound commercial business acumen
Proven ability to deliver revenue growth in digital, disrupted and transformation environments.
Understanding of website analytics, ad serving, Google AdWords, SEO, CRM, social media.
Familiarity with latest trends and technologies, including in graphic design, web design, print design.
Proven analytical skills to forecast and identify trends and challenges.

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