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Marketing Manager

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As a member of the client's marketing team based in New York, this position is responsible for furthering promotional marketing and digital distribution efforts to promote S&P DJI products, services and thought leadership. This position fills an operational need to manage the scale of existing content delivery techniques and to support growing third-party placement and partner marketing opportunities. The individual will be required to collaborate with a team of distinct specialists across the marketing mix including partner marketing, e-marketing, content marketing, Web and digital delivery, and events marketing



ESSENTIAL ACCOUNTABILITIES:


• Promotional/Digital Tool Management

o Support the coordination and execution of all our digital tools across the globe – social media platforms, SEM, SEO, and new advertising tools

o Management of our three industry recognized blogs including sustaining content syndication efforts and opportunities as well as adhering to best practices and metrics reporting/analysis.

o Global coordination of third party placement opportunities on industry sites, platforms, newsletters, etc.

o Responsible in assisting S&P DJI’s transition to a new marketing automation platform which requires the full overall and migration of our current emarketing program.

• Partner Marketing Program Coordination

o Coordinate and execute assistance with opportunities regarding key clients and stock exchanges.

o Act as the liaison between regional teams regarding all key partner and key product priority support and success to ensure optimal communication.

o Help with retaining partner success metrics documents and maintenance of all Salesforce reports to showcase the ROI of the program.

• Events & Webinar Program Support

o Responsible for managing the day to day activities of S&P DJI’s global partner and event program which consists of approximately 4-5 events per month with an attendance of anywhere from 40 – 500 targeted investment professionals.

• Assist with the global execution of these events for the remainder of the year, liaise with internal stakeholders, coordinate with our third-party agency and create all assets needed to host a successful event.

o Spearhead S&P DJI’s global webinar program’s coordination and execution.



KNOWLEDGE & EXPERIENCE

• 5 years of professional Marketing/Communications experience in financial services

• A Bachelor’s Degree, in Marketing preferred

• Financial Services background preferred

• Strong knowledge of publishing and digital tools such as Google Analytics, Google AdWords, Wordpress, Spreadfast, Salesforce.com; HTML and web 2.0; proficient in Microsoft Office, InDesign, Photoshop, Adobe professional

• Understanding of financial markets- the indexing, ETFs preferred. Understanding of the primary uses of indices by portfolio managers, financial analysis, institutional asset owners and product issuers preferable but not required

• Excellent written and verbal communication skills; requires ability to interact with varying levels of management

• Must exhibit excellent project / program management skills with ability to prioritize many conflicting business needs and act accordingly in a timely manner.

• Must identify internal and external client and partner needs and formulate and execute product positioning strategies from a product and macro / S&P DJI brand perspective.

• Must demonstrate strong management and leadership skills.

• Experience required in advancing strategic plans and objectives into operational campaigns and using information obtained to inform strategy modifications and changes.

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