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Marketing Manager

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AQUENT is seeking a Marketing Manager for an exciting in Richmond, VA.

In the role you will -
- Develop and implement marketing strategies and communications across multiple segments and channels
- Identify and implement direct marketing trends and innovations, competitive news and industry best practices that improve channel results and Brand impact
- Partner with our internal market research department and agency planning teams to identify consumer and market insights to inform in-market strategies
- Collaborate with team to develop learning agenda and creative testing investment strategy
- Work with a team of analysts to review metrics / analysis and customer feedback to identify opportunities and recommend strategies to maximize effectiveness and customer satisfaction
- Partner with business analysts to develop channel goals and bring new strategies to market, including positioning, claims, experience, branding and marketing strategy
- Serve as key liaison within cross-functional teams including partners from: Marketing & Analysis (P&L owners), Brand Segment teams, Operations/Production, Legal etc.
- Influence internal decision makers with formal recommendations and informal networking

Basic Qualifications:
- Bachelors Degree or Military experience
- 3+ years experience in multi-channel marketing delivery and communications, including direct response marketing
- 3+ years experience in managing creative teams and agency relationships
- 3+ years experience in planning, execution, and analysis of marketing programs

Preferred Qualifications:
- Degree in Marketing, Business, Economics or similar field
- Experience in financial services is preferred
- Strong leadership skills, coupled with excellent interpersonal and relationship management skills
- Strong analytical and strategic thinking skills
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express ideas to a wide variety of people and groups at any level
- Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results


•Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 1 + (a plus), Acrobat - 1 +

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