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Marketing Manager

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Google Analysts - we have a great, long-term opportunity for in Foster City, CA with a widely-recognized financial services operation. As the newest member of an internal B2B internal lead generation team, candidates can expect to collaborate with internal business development and marketing teams to develop critical analytics and reporting frameworks.

This one-year contract will be primarily responsible for calibrating, implementing and managing a brand new Google Analytics Premium program in-coordination with marketing and business development efforts. Candidates will be expected to drive web traffic through custom lead acquisition programs by monitoring program performance and implementing optimizations on a continual basis. This role will also be responsible for site tagging, Ad Hoc reporting, dashboard construction, and the identification & development of KPIs for program performance.

Sounds pretty incredible, we know! So what is the day-to-day like? I’m glad you asked, let’s talk about the responsibilities!

- Ownership of Google Analytics Premium implementation
- Site tagging and configuration
- Ad-hoc reporting and dashboard development
- Program testing and optimization
- KPI development and analysis

Pretty awesome, we know! Let’s go over the requirements!

- 4-5 years of experience managing Google Analytics (Premium platform preferred) platforms
- Experience developing Ad Hoc Reports and dashboards
- Site tagging configuration and management
- Program testing & optimization experience

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