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Marketing Manager

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The Adoption Manger plays a key role in driving deployment and adoption through breadth scale and targeted account execution. Focusing on the Small and Midsize customer segment but expanding where needed, the role ensures customers are aware of and utilizing resources to help them deploy and use our product.
The role executes in three core areas to drive product adoption
• Marketing Execution: Ownership of marketing communications, events, and campaigns to drive product consumption. Landing of Corporate and local marketing material in market. Execute innovative awareness and action campaigns helping customers adopt product.
• Customer Coaching: Orientation for customers on resources available from Company to support customer and Partner deployment & adoption of product
• Consumption Operations: Run programmatic meetings with field and Partners to surface insights and drive actions forward. Ensure segment ROB (Rhythm of Business) is supported with data and information.

Key to success in this role is being able to articulate value, inspire and sell the future of the product As a trusted advisor and coach, the Adoption Manager determines how products can be effectively applied to support achievement of a company's strategic business goals.

S/he will also work closely with the account management and partner teams to help drive usage success that meets the customer’s objectives. This success is achieved through the coaching of the customer team. S/he will build and maintain strong relationships with multiple contacts within the assigned customers including executive roles. Assigned customers will be selected through the top 10 account list process overseen by the lead or by special request by the account managers for strategic business reasons. S/he will be required to maintain strong working relationships with other customer facing personnel in the Sales, Services, Marketing, Partner and Product Management teams.
The role is expected to execute different initiatives focused on impacting scorecard consumption metric as part of consumption operations for the Canadian sub. Based on the strategic direction from the Consumption Product Marketing Manager, the role develops plans and drives execution whether internal or external (with customers).



Key Responsibilities:
• Marketing Execution: Ownership of marketing communications, events, and campaigns to drive product consumption. Landing of Corporate and local marketing material in market. Execute innovative awareness and action campaigns helping customers adopt product.
o Coordinate product Network posts and Canadian community growth with other stakeholders, such as the Worldwide Adoption Managers and Product Marketing Managers.
• Customer Coaching: Orientation for customers on resources available from Company to support customer and Partner deployment & adoption of product
o Advise and mentor select SMS&P accounts across Canada about how to develop strategies for using product that deliver business value and drive adoption of the platforms among their staff and stakeholders
o Understand and assess customer requirements, level of adoption of the service and corporate structure as it applies to product adoption
o Provide account specific updates to the Corporate Accounts biweekly consumption cadence call and to the Account team members via ad hoc sync calls.
• Consumption Operations: Run programmatic meetings with field and Partners to surface insights and drive actions forward. Ensure segment ROB (Rhythm of Business) is supported with data and information.
o Establish adoption, training and development of best practices to continually drive incremental value and return on the customer's investment
o Support the Consumption PMM in operationalizing and executing product end-user adoption customer programs and initiatives that drive usage and reinforce adoption best practices, such as training and launch events. This may include preparing marketing materials and communicating the details to the field team in SMS&P to secure customer participation.
o Provide regular reporting on the status of engaged product client accounts and how they are progressing towards usage thresholds via monthly reports to Sr PMM and Segment lead
o Sit in on the Consumption leads biweekly team call and provide updates on customer usage related resource changes and usage trends, as well as and marketing program initiatives.
• Consumption Analysis: Analysis of product consumption data, drawing insights and summarizing reporting for monthly reviews.
o Run monthly usage reports and analyze to surface tends and insights

Key Qualifications:
• Analytical experience connecting data and drawing insights
• Experience leading marketing execution across marketing mix, including Email, Social, and Events
• Customer facing role, needs to be persuasive and able to drive buy in and excitement within customer accounts for driving product adoption
• Business change management background and expertise
• 5 plus years of experience in internal communications, change management, consulting or training
• Experience with product an asset
• Experience with project implementation (preferably technology)
o Proven experience in managing large, complex project implementations
o Excellent presentation, written, and oral communication skills
o Superior relationship development skills – with clients and colleagues
o BA/BS degree

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