**Marketing Specialist III***
Must have corporate financial services experience!!!
Provide expert marketing advice and support -- from strategy and key messaging through program and project implementation - that is designed to help Investment Services (with a focus on Corporate Trust) achieve its business and financial objectives. Develop and execute strategic marketing plans for Corporate Trust products and services, with a consistent and well-integrated message.
Position Corporate Trust as the leader in its industry by providing creative thought leadership and collaboration with product and sales management teams as well as other cross functional teams including service delivery, relationship management, technology, etc. in the development and execution of marketing strategies that align with the Corporate Trust business plan, revenue goals and strategic objectives.
For each constituency within Corporate Trust, provide leadership and tactical execution support for a full range of marketing activities including internal and external communications, client communication, Advertising, collateral development, events and Proposal / RFP coordination as well as Corporate Trust specific initiatives such as client satisfaction surveys, sales and marketing database development and maintenance, CRM or mailing database development and maintenance, and employee engagement initiatives.
Apply subject matter expertise including an understanding of our business, the industry and our competition and respond effectively to opportunities and threats identified in the market.
A strategic individual with prior successful marketing experience building a B2B business.
Experience in securities servicing business / industry including knowledge of issues/trends in financial services.
Some product knowledge in Investment Services or other wholesale banking businesses is a plus.
The marketing specialist must be someone of high integrity who can add to the current "value proposition" by building the Corporate Trust brand and awareness.
At least 7-10 years management experience in development and execution of B2B service marketing strategy and planning in addition to general management experience; some B2C experience is a plus.
Demonstrated successful performance leading the marketing process within organization / business with substantial growth and profitability.
Strong tactical execution skills, ability to drive projects from concept to completion.
Direct marketing campaign management, database marketing, printing and agency management, and e-commerce.
Ability to strengthen marketing and marketing communications processes and execution. Strong leadership and change management skills.
Ability to see the big picture while managing the details.
Excellent multi-level task management and organization skills around diverse projects with tight deadlines in a changing environment.
Strong interpersonal skills and ability to gain internal respect and build consensus within a collegial environment.
Ability to interface with all levels of management.
Excellent interpersonal communication skills including oral/written and presentation skills.
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