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Marketing Manager - SEM

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Summary of Role:
A large solar energy company in Austin is seeking a search engine marketing (SEM) and paid search/PPC expert who will be a foundational part of our growing digital team. We are seeking an analytical, well organized, self-motivated leader who will be the champion and evangelist for the power of search marketing. You will build the paid search program by setting the strategy and executing against your vision. This role will partner closely with regional marketing teams across the globe to ensure we achieve our demand generation goals. This role is critical to helping us change the way our world is powered.

Minimum Requirements:
Education Requirements
· Bachelor’s Degree or related certification

Essential Duties and Responsibilities
· Conceptualize and implement optimization strategies and tests for SEM campaigns
· Manage daily execution of paid search campaigns including paid search, banners and display, retargeting, and promoted social campaigns.
· Work with regional marketing teams to ensure lead requirements from SEM marketing are achieved
· Actively drive down customer acquisition costs by optimizing SEM campaigns
· Keep up to date with paid search best practices, strategies, and technologies
· Hands-on bid optimization to meet and exceed volume and ROI targets
· Build and execute keyword expansion plans
· A/B test landing pages, messaging and multiple user experiences
· Contribute to other team projects and initiatives, remaining flexible and willing to contribute
Other
· 5 years of experience in dedicated paid search engine marketing
· Excellent analytical skills with multivariate testing experience
· Ability to set goals and execute under tight deadlines
· An understanding of the nuances of both the demand and supply side of a marketplace also a plus
Preferred Requirements:
MBA Preferred

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