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Marketing Manager - Product

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Our client, an innovator in the beauty/anti-aging device space, is looking for a Product Manager for up to three months on a full-time/onsite basis in Carlsbad. 

Essential Functions: 

 Develop new products and implements product launch plans (go-to- market strategy). Manage the product life cycle from strategic planning to tactical activities. 

 Work with engineering, contract manufacturers and operations teams to develop new, innovative products and determine appropriate manufacturing and inventory. 

 Work with all departments to manage and execute go-to- market strategy. 

 Develop different product assortments, packaging and SKU options for different channels of distribution. 

 Revise and update existing products reducing costs, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings. 

 Recommend pricing for current and new products to maximize revenue and ensure competitiveness within the market. 

 Analyze potential partner relationships for the product. 

 Continually seek new product innovations. 

 Attend key trade shows and customer meetings to gain information and feedback about new products. 

 Present new product launches to sales teams. 

 

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