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Marketing Manager - Financial Services

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My Client is one of the big Global Financial Institutions, and they are looking for an experienced Marketing Manager to help grow the business, and gain greater customer insights.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is part of the Marketing Function Management team, which plays a crucial role in ensuring that a consistent operating framework and process is used to formulate, agree, optimise, prioritise and evaluate plans for execution. This includes the definition and management of the appropriate resources required for effective delivery. It also works closely with the business to ensure budgets are deployed effectively and are clearly measured.

The role holder is responsible for:
• Supporting the overall planning process that drives Marketing activity, with involvement and participation from local markets to derive Marketing plans that support global and local targets and objectives
• Supporting the Marketing effectiveness agenda to ensure that Marketing spend is optimal and business partners are updated on the results of the function
• Communicating processes and standards for Marketing effectiveness, agreeing objectives and targets across the region and monitoring/reporting on overall effectiveness and performance evaluation measures
• On-going evaluation of annual plans and budgets to ensure the resources required are in place and that markets within the region are in line with the overall global governance framework
• Supporting Marketing governance by providing guidance and support to all Marketing teams in line with the brand strategy/guidelines to sustain and grow our leading brand performance
• Ensuring that all Marketing activities adhere to Company processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice
• Ensuring the Marketing team adheres to the governance framework, organisational structure and key functional control documentation
• Ensuring that all areas adopt a solid and robust approach to cost control and management
• Facilitating the development of process and operational strategies and measurement of their implementation progress
• Supporting the Marketing needs while improving the effectiveness and efficiency of processes, programs and infrastructure

Principal Accountabilities:
• Work closely with the (Global Business Line) to understand business priorities, developing a plan that aligns to and drives these objectives
• Provide a clear framework, timetable and process for planning, both annually and part of the on-going analysis of the global plan
• Provide an aggregated view of all Marketing activities across the (Global Business Line)
• Support the completion of content for the plan, including the development of strategic Marketing objectives, measurement and reporting strategies and the setting of key Marketing metrics for evaluation across the business line
• Ensure the plan is optimised, driving maximum value from all Marketing spend through effective forward integrated planning across channels, media and activities
• Make recommendations on opportunities to increase ROI and prepare/publish inputs to support these proposals
• Develop, maintain and embed the planning and process frameworks across Marketing globally
• Co-ordinate all Marketing effectiveness measurement reporting on behalf of the function
• Identify and develop a set of consistent effectiveness measures that the (Global Business Line) Marketing team will be asked to measure and report on
• Develop, maintain and embed the planning and process frameworks across Marketing globally
• Monitor regulatory developments relating to Marketing process management
• Manage the brand and communications governance approvals process including liaison with internal experts, Global Marketing and other third parties
• Support with Marketing projects and content production as required
• Overall management of the Group Marketing Gifts, Entertainment and Hospitality approval process
• Ensure agreed Marketing processes are implemented
• Maintain governance documentation and guidelines
• Overall governance and maintenance of relevant team databases, intranet and SharePoint sites
• Communicate the overall budget reporting process within the (Global Business Line) Marketing team activity
• Planning documents, procedures, guidelines and timetables
• Marketing dashboard and executive reports
• Monthly budget reports
• Post Implementation Reviews
• Marketing effectiveness model
• Return on Marketing Investment
• Achievement of individual objectives

Local Job Requirements:
• The Planning & Operations lead drives the implementation and performs monitoring of the Transformation Programme within Marketing globally. Working with senior Marketing stakeholders to provide project planning, reporting and governance for the Marketing delivery of the Transformation Programme, across global marketing and six key markets.
• The Planning & Operations lead will perform stakeholder management for a range of people ranging from Senior Executives through to Project Managers, PMO Specialists and Marketing Specialists and 3rd Party Partners.
• The role holder will update and maintain Marketing dashboards, reports and commentary for the Marketing , Marketing Working Group, Marketing Forum and Customer Engagement Group
• The role holder will work with senior stakeholders to ensure effective governance, controls and management of the Marketing budget, including having robust systems and processes for recording Marketing plans, budget, expenditure requests, approvals etc.
• The role holder will chair the monthly Customer Engagement Group, including meeting management, setting and distribution of agenda and associated papers, minute taking and management of the action log.
• The role holder will support regular Marketing Working Groups and Forums, as well as agency and monthly Market meetings with agenda creation and distribution, minute taking and action management.

Certifications, Qualifications & Experience:
• Mid to Senior level Planning & Operations experience or Project Management Experience.
• Experience of working in a busy functional matrix environment
• Experience of managing project remotely, across multiple geographies
• Accuracy and attention to detail essential
• Experience of working with sales and financial data, ideally within a Financial Services institution preferred
• Able to balance routine administration with varied projects
• Able to deal with senior executives, key functional colleagues and outside suppliers, etc. on global basis.
• Administrative efficiency and excellent time management.
• Experience in Advanced Word, Excel and Power point, all essential.
• Proven ability to inform and challenge leadership teams and peers and provide substantiation.
• Proven ability to work on multi function projects demonstrating excellent relationship building skills.
• Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
• Commitment to putting the customer at the heart of all development and implementation activities

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