These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Marketing Manager - Digital

0 people like this description

The Digital Marketing Manager is responsible for developing, delivering, and executing the Company’s digital marketing strategy. Successful planning and tactical execution through a broad range of appropriate business-to-business digital marketing channels—including online, mobile, email, digital ad and SEO—will grow the business through increased awareness, lead generation, lead conversion and brand recognition.
The ideal candidate will be part strategist, part researcher/analyst, part technology application expert, and completely diligent in executing strategy. The Digital Marketing Manager must understand which digital communication channels best convey the client’s message or reach the targeted audience and will work closely with internal clients to create digital communication solutions to accompany the company's overall marketing strategy. The primary objective is to measurably elevate the company’s digital expertise, presence, and effectiveness.

Duties and Responsibilities

Drive digital marketing best practices and standards within the organization.
Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
Train product line and regional marketing teams on digital marketing methodologies, landscape and trends.
Work closely with product lines to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.
Collaborate with Communications and Marketing leadership to guide rich-media successes for digital projects and advertising campaigns from concept to implementation.
Provide input to Marketing Project Managers and creative talent for digital production projects.
Manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting.
Work with external media partners and internal marketing management teams to develop campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget.
Continually explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant digital channels in collaboration with our clients’ needs.
Ensure completion of projects across site builds, online advertising, social media, and SEO thus maximizing online sales generation.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs