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Marketing Manager - Digital & Direct

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Take a look at this unique contract-to-hire opportunity with a global, well known brand who will move quickly to get the right person on board.

In this position, you will support all Digital and Direct Marketing content and platforms for the Canadian markets and lead the digital and direct marketing platforms to execute the strategy for Canada.

You will:
- Develop tactics to achieve the organization's goals through digital guest engagement, direct marketing and event activations.
- Lead and execute the content marketing strategy within direct, owned, social and PR channels.
- Direct multiple external agency partners to achieve strategy with integrated and effective content
- Ensure all content fits within the corporate brands' essence and standards within budget.
- Lead the marketing and agency teams managing the digital and social marketing channels through the monthly sales planning process.
- Develop a Supports all Digital and Direct Marketing content and platforms for Canada.
- Lead the digital and direct marketing platforms to execute the strategy for Canada.
- Develop tactics to achieve the organization's goals through digital guest engagement, direct marketing and event activations.
- Lead and execute the content marketing strategy within direct, owned, social and PR channels.
- Direct multiple agency partners to achieve strategy with integrated and effective content
- Ensure all content fits within corporate brands standards
- Develop a calendar of key traffic and brand engagement events several times/year
- Provide guest insights from digital reporting to identify successes, educate the marketing, merchandising and operations teams.
- Lead and execute testing within relevant new technology to gain leadership position in industry achieve more efficient and effective means of reaching & engaging guests.
- Regularly verify and communicate key successes and insights for internal education and brand engagement.

You should have:
- Bachelors Degree or higher
- Minimum of 3 years of pervious directly related Digital and Direct Marketing, Social, Mobile, Direct Mail
- Retail industry experience desired
- Strong marketing communication skills and ability to manage agency partners to deliver clear communication.
- Ability to project manage for excellent execution and flexibility to shift as changing priorities require.
- Ability to influence across functional areas and people that are not direct reports.
- Strength in analysis and insights to drive key learning for program optimization.
- Outstanding communication skills

Please send resume and a brief summary of how your experience meets the criteria for the position.

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