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Marketing Lead

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The client Marketing lead is responsible for developing robust marketing campaigns and programs for client, on and off platform. This position works hand in hand with teams across the organization, as well as with music content providers and third-party partners to promote client, it’s programming, and it’s on-demand content. The music marketing team is responsible for driving trials and subscriptions, as well as in building audience for our most important programs, and this position will be key in driving growth in audience for client. This position will also be responsible for supporting partners, content, and content providers, and this position will have an integral role in achieving those objectives. This position will also focus on global marketing plan coordination, working with international marketing leads to build client campaigns that are relevant in each market around the world.

Description
This role is responsible for managing marketing campaigns and budgets, and for coordination across numerous internal and external stakeholders. This role includes relationship management and tactical business development responsibilities for industry partners including indie and major labels, aggregators, artist management companies, concert tour and promotional outlets, lifestyle partners, as well as other online and offline marketing entities. The client Marketing Lead will be measured according to their ability to execute on high-impact marketing programs that generate awareness, and grow audience for client. This individual will also be measured based on partner happiness and internal collaboration. Programs developed will be assessed based on overall impact to client audience, tune-in for specific programming, trials and subscriptions, ROI considerations, and alignment to company goals and strategies.

This person must be organized, must be able to adapt quickly, and must have stellar communication skills. The client Marketing Lead will be collaborating with team members both in and out of the marketing team, across functions including digital marketing, product marketing, PR, editorial and programming and label relations, and must be able to carry out integrated client marketing programs that take into account all respective business units. This person will be expected to carry out integrated marketing programs, and to enforce the client, iTunes, and Music identity standards and goals across all marketing channels.

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