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Marketing Launch Manager

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Aquent’s top global mobile technology company client is looking for a Marketing Launch Manager for its Sunnyvale offices. Candidates for this role MUST HAVE recent (within past 3-4 yrs) advertising agency experience!
The Launch Manager will be responsible for the following:

-Creating the overall launch timeline based on go-to-market and key product milestones; coordinate with various stakeholders to ensure other functional areas are integrated into overall launch planning (Campaign, Sales, Retail, etc)
-Working with Campaign Managers, Insights, and PM to develop the consumer insight, product positioning, competitive environment, carrier appeal, and total product offering; advise Insights on any research needs related to product offering
-Presenting Product Solution to internal stakeholders, hold kick off meetings once product ranged to engage teams
-Working with other teams on pre-loads based on overall product offering and positioning; loop in campaign team as necessary for joint promotions/media opportunities

-Preparing launch marketing materials:
-Producing product/sell-in video as needed
-Developing sell-in presentations: Includes consumer landscape, market research, product alignment with carrier
needs/consumer, revenue generating opportunity for carrier; work with Carrier teams on pertinent messages
-Evaluating Global product and screen images, and modify as necessary
-Developing and managing launch events and demos (consumer- and trade-facing)
-develop materials based key messaging and product demos
-Reviewing and producing pertinent screenshots based on product KSP’s and packaging requirements
-Working with online team to develop materials for owned environments including items such as product page, accessory
tie-in, and so forth, add compelling interactive opportunities
-Creating all packaging needs with customer including: gift box, VIP kits, inbox materials, T&C’s, etc
-Ordering dummy phones and live units according to customer needs
-Working with Campaign team on retail and POS opportunities
-Working to develop demo guide
-Loading final materials to tools
-Preparing product toolkits for sales teams, and other key stakeholders

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