Our client, a leading financial services company, is looking for a Marketing Information Specialist to help measure the effectiveness of a variety of marketing programs.
Key Responsibilities Perform end-to-end process for measuring the effectiveness of marketing treatmentsCreate analysis plan to identify research questions to be answered and process (data extract and analysis) to be conducted to answer research questionsPerform data extract to create analysis data setPerform deep-dive analysis to measure the effectiveness of marketing treatmentsExtract insights from the analysis resultsCreate a concise summary of the analysis for business partners
General SkillsCritical thinkingProblem solvingBusiness sense and marketing knowledge Strong interpersonal and communication skillsCustomer-facing personality. Work independently under minimal supervision Ability to work productively as an individual under minimal supervision and comfortable in collaborating with others Ability to write/communicate clearly, accurately, and effectivelyData centricity – obsession with evidence-based problem resolutionMust be able to meet tight deadlines and work at a fast pace with attention to detail.Must be able to quickly learn, identify, develop and adapt as necessary.
Skills & Experience desired5+ years experience in extracting data and conducting analysis of marketing treatmentStatistical knowledgeProficiency with analytical tools like SAS or SPSS Expertise in querying large relational databases using SQLAdvanced Excel skills ( Pivot tables, charting, VBA macro Automation)Advanced Power point skills Experience in Report Development and Automation