These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Marketing Executive/ Co-ordinator

0 people like this description

This is an exciting role for a huge entertainment client.

PRIMARY FUNCTION OF POSITION: Working closely with the European Theatrical Marketing team on over 30 film releases in 39 markets in all aspects of marketing with a particular reference to European Media.

JOB RESPONSIBILITIES:

MEDIA
• Key point of contact for all general Media, New Media and Eastern Europe & Middle East enquiries
• Review media plans with European media team, European distribution team and US office
• On-going discussions with local markets on budget levels and media splits
• Analysing US and European box office results
• Discussions with local offices on material usage and deadlines – creation of materials deadlines for US creative & media teams to ensure timely asset delivery
• Collate media plans as submitted by local territories & review with Director of Marketing & New Media Manager
• Collate media agency flowcharts and strategy presentations from top markets for review with Director of Marketing, New Media Manager and US Media team
• Creation of film comparison reports in EIS sales database to assist in ad pub budget analysis
• Assist in monitoring of European Regional Ad Pub budget
• Assist in collation of local titles from European offices
• Analyse research reports, review tracking reports and assist in development of weekly tag on research questions
• Ad-hoc surveys


PAN-EUROPEAN ADVERTISING CAMPAIGNS (On-Air/Online/Mobile)
• Discuss Pan-European budgets levels internally and with US and make campaign recommendations
• Contribute to Pan-European briefing strategy agreed with media, mobile and search agencies for them to distribute to media partners
• Work out creative requirements and brief US and creative agency
• Work with local territories on implementing pan-Euro campaigns, ensuring timely asset delivery for creation and localization of materials
• Manage and supervise live campaigns
• Arrange regular meetings with media agency and partners to review post-campaign analysis
• Assisting in collation of wrap reports from media agency and sharing learnings with local territories
• Collating information and research from local territories and media agencies to support yearly pan-Euro deal negotiation
• Share great campaigns with local offices, US and present to the department


GENERAL
• Daily use of the creative system and sales database EIS
• Assisting in follow up on wrap reports in PowerPoint format that showcase marketing activity across Europe for bigger film titles
• Provide general support to the territories with any marketing and internal system issues
• Contact with head office regarding creative queries/issues
• Review marketing materials such as posters, TV spots, trailers, online ads, etc
• Reviewing articles in the press and online sharing any pertinent information with the rest of the team
• Looking at new media platforms, formats and opportunities as well as reviewing competitor activity
• Attend weekly team meeting and participate in brainstorms on potential marketing activity for upcoming films.
• Assisting with the collation of local market titles
• Supervision of raising Pan Euro media purchase orders and invoice payments
• Assisting in selection and management of two marketing interns


SKILLS/ABILITIES REQUIRED:

1. Good media knowledge with at least 1-2 years media experience

2. Exceptional interpersonal skills with the ability to communicate with people at all levels from multiple nationalities in a professional and mature manner.

3. Excellent working knowledge of Excel and PowerPoint.

4. Excellent online and new media skills and confidence with new technology

5. Marketing or Business graduate, with advertising or media course modules an advantage

6. Should have solid GSCE and A level results, or equivalent.

7. Must have excellent attention to detail and numeric skills

8. Must be well organised and disciplined with the ability to prioritise workload and use time effectively.

9. Must be self-motivated and confident working with limited supervision.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs