Marketing Director, NYC

1 person likes this description

Develop and execute the globalbrand strategy for assigned business which includes defining overall brand strategy,global financial objectives,line positioning, etc based on market analysis and input from the local marketing teams.
- Lead the Global product development team and approvals throughout the complete development process to achieve objectives and key milestones.
- Identify trends, gaps, competition and opportunity,establishing vision and plan
- Create global marketing tools to maintain brand relevance and highlight key brand messages and products (ie development and production of any brand assets including TV spots,PR programs,digital and entertainment plans).
- Responsible for delivering a financially sound business plan and results
- Key liaison with assigned licensors.Works with licensor to define long term vision and on all activities surrounding their properties
- Present at all internal presentations; working review meetings,pre-line review meetings, line reviews,as well as Toy Fairs, and to the individual licensors that they work with.
- Lead a team of 4 marketing personnel responsible for the day-to-day business operations


-Similar 'consumer product' marketing experience in toys or in a similar, trend-driven consumer products company required.
-Product development experience highly preferred.
- Experience working on licensed product is highly preferred.
- Excellent interpersonal skills with the ability to work effectively with individuals at all levels internally and externally.
- Proactive,self- starter with the ability to work independently and also work effectively as part of a cross functional team.
- Excellent verbal and written communication skills.
-Strong presentation skills.
-Strong negotiation skills with the ability to influence and persuade.
- Excellent analytical and project management skills. Must be able to analyze business data, determine solutions,make sound recommendations and carry out actions in effective manner.
- Demonstrated ability to effectively manage multiple projects and prioritize work without missing critical deadlines.
-Strong knowledge of PCs and software including: MS Word, Excel and Power Point.
-Strong creative problem solving and strategic thinking skills with the ability to develop innovative marketing and product strategies.
-Ability to effectively motivate and lead a team.

- Bachelor's Degree in Marketing,Business or related (or equivalent);MBA preferred
- Minimum of 10 years Marketing Experience