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Marketing Director

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Our healthcare client, located in Dallas,TX, has an immediate need for a Marketing Director. The Director of BHVH Marketing and Public Relations evaluates opportunities in the marketplace, and develops and implements marketing strategies for growth. Enhances image through directing the planning and implementation of Internet, media relations, and internal and external communication strategies. Develops, coordinates and implements specific service-line marketing and Public Relations (PR) strategies and supports other staff in the development and implementation of other service-line strategies.

Directs development of marketing, advertising, media relations and internal communications materials.
Works with corporate Creative Services Department, designated ad agency representatives, various graphic designers, film producers, photographers and other vendors. Edits copy for promotional material and news stories.
Supervises Senior Marketing Managers, Senior Public Relations Coordinator, Public Relations Coordinators, and Secretary.
Evaluates market position and participates in market research for use in strategy development. Recommends action based on the analysis of patient satisfaction data.
Participates in administrative and Physician meetings, presents to top level staff regarding strategies and results and participates in system-wide service line planning.
Provides leadership and direction to Public Affairs, Public Relations, the Marketing Department and to all related functional activities.
Formulates and implements budgets for the department and marketing plans and explains variances.
Ensures the mission, vision and values of our client are incorporated into all activities.

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