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Marketing Director- B2B required

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Seeking an experienced Marketing Director who can build integrated marketing plans in service of increasing brand awareness and driving customer retention/usage. They will need to balance acquisition marketing with brand marketing as well as manage and develop a team of 5.

Marketing strategy and leadership: Research, design plan, determine best to-channel and through-channel strategies and tactics, including social media. Address analyst viewpoints, guide team evolution, and collaborate closely across department Heads. Manage marketing and advertising projects to meet goals within budget.

Content creation: Coordinate with designer and copywriter on white-papers, web content, social media, print collateral, and other visual content. Collaborate with Public Communications Head on aligning strategy and content.
Demand generation: Consistently review and understand demand generation tactics and trends to determine which strategies best fit with company goals. Implement lead-generation programs and manage for effectiveness.

Job Responsibilities:
Develop integrated marketing plans with metrics for the measurement of marketing program effectiveness.
Determine appropriate KPIs of marketing plans and align to business goals.
Develop and manage the marketing budget.
Together with the President & Founder, oversee the brand identity and ensure consistent application across all marketing channels to drive the long-term growth
Lead, inspire, grow, and manage a growing marketing team.
Develop and guide the innovation of marketing campaigns for new product features.
Lead cross-functional teams to deliver projects efficiently and effectively.
Collaborate with Sales to define effective sales channels for all products.
Establish effective relationship with the sales organization to develop amazing content to ensure they are armed with the proper sales enablement tools to sell.
Responsible for monitoring competitors and market to propel the company’s advantages.
Work with Event Manager to identify and coordinate event sponsorships, including identifying new opportunities and managing materials development, sales outreach and follow up.
Manage lead development of go-to-market strategy and plans for key product launches and partnerships, and work cross-functionally to execute those plans.

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