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Marketing Digital Community Manager

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This exciting new role of Digital Community Manager – Partner will join the Canadian Digital Marketing team as a key member of centralized group which manages the digital & social channels on behalf of our brand’s Business Groups (BGs).
As our program and digital audience continues to grow and evolve, the Digital Community Manager – Partner will serve as the voice of our brand to in online social networks & social media, and will be responsible for strengthening our Partner relationships online.

Responsibilities:
• All listening, posting & responding customers / followers through a variety of social media channels (eg. Twitter, Facebook, LinkedIn, blogs…)
• Creating and curating customer-centric digital content across a variety of formats (blogs, infographics, images, videos)
• Owning Social Media editorial calendar for each of our Partner audiences (planning, ideation, execution & reporting at both national & local levels)
• Owning Audience Access process for groups looking to communicate with our Social Audiences
• Creating the digital/social extension of in-person events
• Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
• Governance & Escalation process for Canadian Partner audience
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation)
• Using Social Technology tools (eg. Sprinklr, Visible)
• Playing a leadership role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Collaborating with agency partners to plan, ideate & execute activities
• Developing influencer outreach programs
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team
• Staying abreast of digital/social trends

Deliverables and KPIs:
• Grow engagement of our “Owned” digital audiences
• Grow the size of our “Owned” digital audiences
• Increase value of digital audience to brand

Relevant Skills and experiences:
Core:
• Demonstrated superior writing and content creation skills.
• Experience in business to business digital communications and engagement
• Has demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice that can build authentic, relevant, interactive business to business relationships in social media
• Strong analytical skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results; is a clear communicator
• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / Google+ / YouTube / Pinterest)
• Experience with brand based marketing
• Using consumer / customer research & insights in business planning
• Experience managing performance of agencies
• Bachelor's Degree, preferably in English, Communications, Public Relations, Marketing, Journalism and/or relevant work experience

The ideal candidate should have or be:
• Background & knowledge in business to business technology and the product offering
• Multi-lingual (French)
• Currently publishing a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience (IT decision makers, business tech trendsetters)
• Customer research experience
• Experience with relevant technology & reporting tools

Other information:
• Flexible work hours (as some activities will require support outside traditional 9am-5pm)

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