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Marketing Database Analyst

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Our client, a large corporate entity is searching for a freelance Marketing Database Analyst for 12 months.

As a Marketing Database Consultant within the client’s Digital Sales and Marketing Analytics group, your primary responsibility will be to support the data extraction, analysis, and reporting requirements for the company’s onsite space.
You will be expected to have a strong understanding of Digital Marketing analytics and a familiarity with the associated tools and techniques used to extract, transform, and compile data from multiple databases in the pursuit of ad-hoc data research. Work will be customer-centric; focused on valuing customers acquired via the onsite space and the product applications submitted. Clear and effective communication with other analysts and stakeholders is essential to success in the role.

Your main focus will be to design, create, and maintain dashboards that monitor our public site efforts, as well as, developing methodologies and reporting to communicate the results of strategic testing efforts. Responsibilities also include extraction of data from the database environment and dataset development for analysis and modeling.

The Digital Sales and Marketing Analytics group is responsible for the database environment, analytical thought leadership and associated business processes to leverage complex customer, product and Internet channel data to measure business performance, create business insights, identify new business opportunities and effectively support new product or customer experience introductions.

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