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Marketing Database Analyst

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Marketing Database Analyst 

Qualifications: 
Bachelor’s degree in Statistics, Mathematics, Information Technology, Finance, Marketing, Engineering or other Business field.

Possess advanced knowledge in data mining using SAS, SQL and Hyperion BRIO to extract findings from a large and complex relational customer database and utilize measurement and reporting methodologies to evaluate effectiveness and profitability of marketing initiatives.

Experience with extracting key findings and insights from large sets of data and using findings to influence company initiatives.

Must work independently and efficiently while managing and prioritizing multiple project requests simultaneously.

Individual must be detail-oriented and produce accurate and timely results that yield actionable insight into behavior. 

Responsibilities: 
Analyst will be responsible for producing analysis and reports dealing with our client's promotional activities.

This individual will be considered an expert in campaign data gathered through various Delta systems.

The analyst will be able to extract and manipulate data by performing database queries that support marketing efforts.

This person will be expected to assist in determining parameters of projects, including the size, scope, design, methodology and timeline and make fact-based decisions to maximize revenue, minimize cost and drive customer loyalty.

 

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