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Marketing Data Specialist

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We are seeking a talented Marketing consultant to join our client’s team to help support their B2B marketing efforts. This role will have a few key areas of focus (below) and partner with local market teams, as well as corporate resources to successfully execute their responsibilities. This role will work closely with the Telemarketing manager to ensure that leads are properly followed up on, as well as working with the Sales team to work with them on Salesforce.com and facilitate reporting.

Vendor Management Support

o Work with vendor management lead to support vendor selection process
o Facilitate calibration meetings to monitor vendor production levels and KPIs
o Evaluate vendor staffing requirements to support programs and make recommendations
o Manage budget and capacity plans related to telemarketing
o Facilitate process of drafting scripts, including adhering to legal and compliance regulations
o Support training needs for telemarketing reps
o Evaluate telemarketing reps’ calls and process for managing leads in CRM tool
o Help to develop business rules to continue to improve the program

Support Execution of 2016 Lead Generation Campaigns in Salesforce.com (SFDC) CRM Tool

o In depth understanding of lead management process in SFDC, including vendor capabilities and responsibilities, Sales process and data
o In depth understanding of technical aspects, including Lead Object fields and how to update
o Loading and executing campaigns in SFDC
o Creating reports and dashboards in SFDC to track campaign metrics and report findings

Support Internal Training Programs and Communications

o Support training needs for Sales teams, i.e., Presale, New Business Managers, Sales Managers
o Work with Sales Effectiveness to schedule trainings and communications
o Develop communication plan to keep Sales engaged
o Facilitate frequent collaboration meetings with Sales teams

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