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Marketing Data Analytics

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The Digital Analytics Specialist is responsible for driving analytics and operational processes around personalization, including reporting, analysis, communication, and training. The incumbent will build relationships and partner with operations, marketing and leadership teams to align personalization with company revenue and growth objectives as a critical focus. The specialist will leverage knowledge of personalization technologies like ATG and Adobe Test and Target, SQL and growth initiatives to develop recommendations to personalization leadership.
Build complex predictive modeling and reporting to provide guidance to personalization leadership and make informed business decisions, monitor results of strategies, and recommend alternative courses of action, where appropriate.
Data mine, build and develop complex queries from various source systems, manage databases and perform analytics to support and propose direction on strategic business decisions.
Translate results of A/B multi-variant testing and analysis into executive presentations and reporting.
Research and resolve concerns related to Adobe Reports & Analytics. Elevate issues to Adobe, where necessary.
Consistently evaluate processes and guidelines and provide recommendations to gain efficiencies.

Qualifications
Bachelors Degree in Finance, Accounting, Mathematics, Statistics, Computer Science or similar required. Advanced degrees, i.e. MBA, are preferred.
4+ years of related analysis experience, preferably in a telecommunications or technology industry
Knowledge of SQL (preferably Teradata), Adobe Marketing Cloud Tools (Reporting & Analytics and Test % Target) MS Excel, and MS PowerPoint is required.
Experience with MS Visual Basic , .Net, and MS Cubes is a plus.
Strong written and oral communications skills.
Detail oriented, demonstrates a sense of urgency, effective teaming skills, self-driven with strong initiative, ability to balance multiple priorities to meet stringent deadlines, adaptive to change

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