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Marketing Data Analyst

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Job description:
Duties:
• Identify topics of interest to marketing audiences and leverage consumer insights
• Work closely with the Marketing Science team (internal) to generate hypotheses about consumer behavior and facilitate research to address these hypotheses
• Develop and write world-class sales materials based on data and research findings
• Leverage internal tools to analyze behavior
• Find and tell compelling stories about people’s behaviors
• Synthesize data into compelling stories, sales materials, infographics and other formats
• Work cross-functionally (across research, editorial, marketing, sales, design and other teams) to manage projects effectively and efficiently
• Project manage large case studies and commission own insights-based case studies
• Manage relationship between content team and vertical marketing manager leads

Skills:
• Minimum of 5-7 years of experience
• Bachelor’s degree in Marketing, English, Journalism or related field preferred
• Significant analytic and market research experience; qualitative and/or quantitative research background preferred
• Expertise with using agency data tools and research tools (e.g. comScore)
• Skilled at producing actionable and compelling recommendations based on insights
• Comfortable providing business-focused hypotheses to help make data actionable
• Ability to gather, analyze and synthesize data
• Experience working in a cross-functional team environment
• Exemplary writing skills
• Ability to maintain high quality work while meeting tight deadlines on multiple projects simultaneously
• Ability to translate complex concepts into simple and intuitive communications for sales activation
• Strong critical-thinking, research and problem-solving skills
• Familiarity of marketing concepts and technologies within the online advertising space
• Ability to move quickly and adapt to constantly evolving work environment a must

Education:
Bachelor's Degree

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