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Marketing Data Analyst

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Our large financial services client located in NYC is seeking a Marketing Data Analyst for a 6 month contract with potential for conversion. The client is looking for someone with analytic rigor & brand experience where they are comfortable stitching silted information together.

The Marketing Data Analyst will build relationships with lines-of-business, vendors and media/consulting agencies; identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). You will execute analytics measurement plans that play a key role in enhancing customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization. 

Principal Responsibilities: 

• Support US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US 

• Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses 

• Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI 

• Collect, analyze data used to drive actionable and clear recommendations to the Business 

• Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels: 

o Paid and organic search 

o Acquisition and CRM email 

o Social media & influencers 

o Content marketing 

o Display and digital remarketing 

o TV, print, phone and direct mail 

• Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the MetLife enterprise model 

• Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale 

Required: 

• 6 + months experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions 

• Knowledge of industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel 

• Familiarity with data platforms such as SAS, R, & SQL 

• Knowledge of Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software 

• Established track record of managing and prioritizing multiple projects and tasks simultaneously 

• Ability to foster new and existing partnerships 

• Strong attention to detail 

• Sound business acumen with results-driven mindset and sense of urgency 

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