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Marketing Data Analyst

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The Technical Services team at this TOP tech company provides technical expertise across all products to support global Sales, Business Development and Partnerships teams. They fix any issues on behalf of customers and partners so that sales teams can focus on what they do best. They collaborate closely with engineering groups to create technical solutions that enable our sales organization to help our customers' businesses grow.

This particular group provides cross-channel attribution intelligence to optimize results for the world’s leading online advertisers, publishers and ad networks. Through its SaaS-based advanced analytics they process and analyze tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. This group combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks.

The Digital Marketing Data Analyst needed will work closely with the Analytical Leads team, internal engineers, media ops specialists and clients to help drive ROI and ensure customer retention. You will work with and support the Analytical Leads (responsible for overall engagement and relationship building with customers) by analyzing client data and identifying data quality issues and/or gaps.

Responsibilities:
1. Ability to work with minimal supervision across multiple clients & workstreams
2. Ability to balance & prioritize guidance from multiple team members from across a variety of functions
3. Identify, troubleshoot and tackle data quality / integrity issues
Collaborate with various stakeholder/participant teams, including multiple client and agency teams (media and analytics teams), publishers / partners, analytical, non-analytical, media / ad operations to optimize data sharing & transfer

Minimum qualifications:
Bachelor's degree or equivalent
3 years of experience in media/advertising at traditional or online media company or agency
2 years of experience in web analytics, marketing optimization, and/or measurement analysis
3+ years of work experience including campaign implementation, media planning, media performance analytics, advertising operations, prior agency, publisher, advertising or ad serving.
Experience with media-specific data sets and media performance analytics

Nice to Have:
Advertising knowledge and/or experience within the ad space, last click methodologies, ad analytics, and optimization as well as a basic understanding of terminology, including but not limited to Ad Server (i.e. DFA, MediaMind, Atlas, etc.)
Solid understanding of the display eco-system and the role that attribution and analytic tools play in the development of that market
Some account management skills with experience handling customer relationships, from both technical and business perspectives

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