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Marketing D2C Specialist

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Our client, a major healthcare provider, is looking for a Consumer Marketing expert to join their team for 6 months on a consulting basis.

Requirements:
• Previous Direct-to-Consumer (DTC) Marketing experience
• Project management experience
• Understanding of key direct marketing success metrics (response rates, conversion rates, ROI, lift, cost per acquired customer/account, lifetime value, open rate, click-through-rate, opt-in/out rates, etc.)
• Multi-channel campaign design experience
• Experience with digital marketing (ideally targeted, such as: Facebook, LinkedIn, Mobile Ads, email, SMS)
• Marketing Insights Development and/or Research experience (Customer Level)
• Developing value propositions and targeted, relevant messaging for customers and/or prospects
• Strong MS Office skills, including advanced Excel skills
• Articulate, composed and great communicator - ability to co-ordinate and collaborate with numerous stakeholders
• Enjoy problem solving and working autonomously

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