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Marketing Customer Analyst

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Responsible for planning and implementation of marketing programs and/or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Identifies and develops new marketing program opportunities. Works individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies, and manage program/project budgets. Provides resolutions to an extensive range of complicated problems. Solutions are innovative, thorough, and practicable. Works under limited direction Independently determines and develops approach to solutions. Work is evaluated upon completion for adequacy in satisfying objectives. Represents the organization as the principal customer contact on contracts and often performs project leadership role. Interacts with senior customer personnel on significant technical matters frequently requiring coordination across organizational lines. College Degree or equivalent experience; advanced studies/degree preferred. Typically has 5 - 7 years related experience.




Responsibilities include:

• Customer Account Planning: Work with the Production & Sales department to lead the annual setting of volume and other goals for customer organizations, customer branches and internal teams, including managing the process, analyzing customer data, recommending targets, and working with Production leads.
• Customer Insights: For customer post-transaction feedback calls, develop the sampling methodology and schedule; set up, participate in and lead calls; analyze results, and; write periodic executive reports on the results. Manage the database for recording the results. Also, work with the corporate Market Research group in the administration and analysis of customer surveys.
• Customer Data Management: Collect, manage and analyze customer contact and data including transaction volumes, event attendance, mailing lists, system usage, and web page visits. Use data to develop insights and segmentation for targeting customer outreach and improving marketing effectiveness. Manage databases and ensure the accuracy of integrated customer contact data and ties to source systems.
• Customer Branch Onboarding and Data Management: Manage the onboarding process for new customer branches, including reviewing branch applications, managing our goal setting and managing the execution of the internal checklists. Manage customer branch data, including annual goals, relationship managers, and performance to ensure ongoing accuracy.
• Customer Account Performance Management: Develop and maintain customer performance reports in conjunction with Finance, provide on top analysis of performance results, and coordinate the distribution of the reports to customers via relationship managers. Support ad hoc requests for customer analysis from Production & Sales and other departments.
• Marketing Technologies: Support team usage and management of marketing technologies, including Eloqua and Cvent, for functions including mass mailings, event management, customer database management, and customer training.
• Support the execution of customer events along with other members of the Marketing & Customer Management team.

*Basic Requirements

• 5-7 years of related experience
• Bachelor’s degree
• Strong data management and analysis experience, including the ability to analyze, manipulate, and manage large sets of customer data
• Project management experience, with an emphasis on clear communication, managing expectations, teamwork and managing complex projects within timelines and on budget
• Strong presentation skills, including PowerPoint proficiency and the ability to describe complex concepts and analysis simply for consumption by customer and executive audiences
• Excel proficiency, especially with pivot and data tables
• Ability to travel for 5-7 days per year

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