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Marketing Copywriter

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The Marketing Copywriter will play an integral role within our marketing
team, creating sophisticated and compelling content ‹ working across
multiple mediums

You will deliver on the promise of the company to its customers with
value-add material and storytelling based on his extensive curriculum and
teachings, while also serving business objectives with crisp, effective
sales messaging.


As part of the editorial team, you¹ll also be responsible for defining and
maintaining a consistent, engaging voice across all products and
properties, as well as making sure content is accurate and appropriate, so
superior editing skills and stylistic decision-making is a must.



ESSENTIAL DUTIES AND RESPONSIBILITIES



* Write copy for email campaigns (subject lines, body text, calls to
action) using a set of contextual parameters defined by marketing leads,
such as audience, length, medium and desired outcome.

* Create copy for landing pages, banner ads, metadata, social media and
other types of web-based content, as well as print collateral (brochures,
posters, direct mail).

* Refine and copyedit product names, descriptions and customer
testimonials.

* Contribute to the blog, following the parameters laid out
in the editorial calendar, bringing journalistic vision, research and
creative storytelling skills to the brand¹s primary publishing platform.

* Write all content in alignment with brand guidelines, product/service
positioning and editorial style guide; contribute to style guide as
needed.

* Liaise with visual designers on art direction, and ensure that words and
images (or video, audio) complement one another to convey and clear
message or tell an engaging story.

* Closely collaborate with other writers, designers, analysts, project
managers and campaign leads on new copy needs and content requirements as
they arise.

* Proactively suggest and implement ways to restructure or change content
to better meet user needs based on feedback, performance, analysis and
observed trends in the consumer media landscape.




QUALIFICATIONS



* 5 years of related experience with a Bachelor's degree, or 2 years with
a Master's degree

* Excellent research and writing skills; exceptional grammar and attention
to detail. Identify and fix copy errors within your own work and the work
of others.1

* Self-starter on writing projects, generating new, creative angles and
storylines, but also able to take specific direction and quickly complete
straightforward tasks

* A willingness to gain a deep understanding of the brand and
adopt its voice; the ability to switch vocabulary, tone and style from one
audience to another

* Flexibility to jump between different projects and handle a rapidly
changing environment while delivering high quality results, often on tight
deadlines

* Experience with agile project management and associated systems,
including software (e.g Liquid Planner)

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