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Marketing Copywriter

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Vitamin T is looking for a Marketing Copywriter!

As a Marketing Copywriter, you are shaping the future of our client products and services. Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. 

Responsibilities:

  • Develop and apply the new products voice in a variety of mediums. Promote and articulate a cohesive tone of voice through guidelines.
  • Create narrative frameworks that bring brand experiences to life. Help to drive a cohesive product narrative across multiple touch points.
  • Serve as editor and staff writer for new product’s blog, direct response communications, and generally take on and manage a diverse range of writing and editing projects across the organization.
  • Partner with internal and external resources to execute integrated marketing programs that ensure consistency, growth, and relevance.
  • Understand complex issues and explain them clearly through well written social media and blog posts, e-mails, FAQs, video scripts, and more.

Minimum qualifications:

  • BA/BS degree or equivalent practical experience.
  • 5 years of writing experience with a creative agency or in-house team for a consumer electronics or retail brand.

Preferred qualifications:

  • Experience with marketing campaigns and content, including social media, direct response, collateral, and other printed materials.
  • Demonstrated creative sensibilities with excellent attention to detail.
  • Knowledge of, and interest in, business strategy and objectives, with the ability to translate this understanding into something meaningful and beneficial to the consumer.
  • Knowledge of technology trends and how to apply them.
  • Ability to manage multiple competing priorities in a fast-paced, constantly changing environment, with effective teamwork skills, flexibility and the ability to drive solutions.
  • Demonstrated creative writing and oral communication skills.

Responsibilities 

● Evolve and apply the new products voice in a variety of mediums. 

● Evangelize the craft of voice, and articulate cohesive voice through guidelines. 

● Create narrative frameworks that bring brand experiences to life. 

● Help drive a cohesive product narrative across multiple touch points. 

● Understand complex issues and explain them via well written, social media and blog posts, e-mails, FAQs, video scripts and more. 

● Serve as editor and staff writer for new products, blog, direct response communications, and generally take on a diverse range of writing and editing projects. 

● Partner with internal and external resources to execute integrated marketing programs that ensure consistency, growth and relevance across the organization. 

 

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