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Marketing Copywriter

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Ideal candidates for this role have experience in marketing, public relations and/or mass communications. In addition to a solid grasp of general marketing principles and tools, the Copywriter should possess a basic knowledge of search engine optimization, online advertising and social media.
Programming experience is not required, but technical aptitude is a must.
Excellent oral, written communication and online research skills are essential to the success of this position.
The Copywriter must also have the ability to manage projects, organize information and deliver on deadlines.

The primary focus of the job is content development for brand, website, email, web optimization, online advertising, banner display, video/audio scripts, print, inbound and outbound marketing projects.

Requirements:
3+ years of experience
Portfolio samples required for consideration.

Seeking candidates who:
• Have integrity and a high degree of personal responsibility
• Demonstrate a positive, can-do, go-the-extra-mile attitude
• Are eager and able to learn new things and stay on top of current, online marketing trends
• Are social media savvy
• Are comfortable hitting daily deadlines
• Are comfortable multi-tasking as a key player on a variety of projects
• Handle themselves in a humble, pleasant, personable manner
• Are self-starters and detail-oriented
• Enjoy working as part of a team
• Have a sense of humor

The Marketing Copywriter will work with Online Marketing Managers, Designers, and Product Managers to craft persuasive communication to promote product offerings and benefits. Must be able to translate the complexity of financial regulation into simple language and match the brand's voice and tone. The primary goal is to contribute well-written content for a wide range of marketing projects.

Content
• Brand standards guides
• Website content
• Information packets

Channels:
• Website site map development
• Blog posts
• Email blasts
• Web page content
• Paid search ads
• Landing pages
• Infographics
• Promotional video scripts
• Print Ads
• Direct mail pieces
• Radio spots

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