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Marketing Copywriter & PR Specialist

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Our top education client is seeking a Marketing Copywriter and PR Specialist adept at writing styles

appropriate for nontraditional learners looking for educational opportunities. This position will assist in

content development and delivery for a variety of external marketing and communication needs. This

position will report to the Communications Manager but will interface with all university departments and

administrative staff. This is a contract-to-hire administrative-professional position, located in

Greenwood Village, Colorado.


Job Functions

• Develop content that aligns with the university’s external communication strategies

• Publish a minimum of one post per week on the university’s blog and assist in its creation,

scheduling, and administration to provide prospective students with in-depth and useful content

that is relevant to their personal and professional goals

• Script videos, radio spots, and other multimedia for digital and advertising use

• Assist in the strategic marketing and communication planning of university initiatives and public

relations; including the effective development and delivery of announcements and press releases

• Oversee communication efforts (newsletters, PR, webpages, media bloggers, etc.) with CSU-
Global alumni, partner organizations, and other institutions

• Identify opportunities for inclusion and contributions by CSU-Global as an industry thought leader

within external publications and websites

• Build brand consistency and recognition through specialized focus on superior content creation

and distribution

• Help develop and update company messaging

• Manage the creative review process with key internal clients and regulatory.

• Drive to increase level of consistent brand expression and integrity across all marketing solutions

and university departments (enrollment, academics, financial services, etc.)


Requirements

• 1-2 years experience in marketing communications

• Bachelor’s Degree, preferably in a related field

• Experience creating effective content for general audiences

• Ability to work effectively alone and in teams to meet organizational objectives

• Analytical approach to problem solving and strategic planning

• Superior communication, editing, and proofreading skills

• Proven ability to multitask with changing project priorities to meet deadlines in a fast-paced and

highly dynamic environment

• Self-starter able to contribute through a value-added mindset

• Willingness to pitch story ideas when required

• Highly proficiency in Microsoft Office and other desktop publishing software

• Full-time office presence required

Desirable Skills

• Previously blog, marketing, or social media content development experience

• Experience working within a web-based CMS

• Understanding of the principles and implementation of SEO from a content perspective

• Familiarity with HTML coding

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