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Marketing Coordinator TX (Contract-to-Hire)

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The Regional Marketing Coordinator plays an important role in the organization by performing a number of tasks related to the company’s Regional Marketing functions. The role is responsible, under general supervision, for providing training, advertising materials, marketing strategies and support for all branches in his or her respective region(s), with an emphasis on increasing market share and brand recognition

Essential Functions

Perform regional training on the features and benefits of the CRM and marketing communication platforms.
Assist Loan Officers with set-up of social media pages and providing engagement strategies.
Provide on-going field support via marketing tips, training videos, and daily communication.
Gather and analyze user feedback to help enhance platforms.
Create content for regional, branch, and Loan Officer marketing, including, but not limited to, presentations, drip campaigns, and paid advertising encompassing digital, print, and radio.
Report on the performance and effectiveness of regional marketing initiatives.
Ensure quality and adherence to brand standards, style guides, and business communications standards.
Collaborate on projects with graphic designers and compliance department as needed.
Drive collective learning, knowledge sharing, and marketing best practices.
Assist in recruiting new Loan Officers to organization by presenting marketing support and strategy.
Assist with the coordination of regional events, including industry trade shows, sales rallies, and educational events.
Assist with special projects as needed.
Perform other duties as assigned.

Qualifications

Bachelor’s in Business Administration, Marketing, or related field required, along with a minimum of two years recent experience in marketing role(s).
Prior experience in real estate or the mortgage industry preferred.
Demonstrated understanding of email marketing, SEO, and social media best practices
Demonstrated copywriting experience with work samples.
Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
Passionate about delivering excellence in customer service within a team environment.
Excellent verbal and communication skills required.
Ability to organize and manage multiple priorities simultaneously.
Self motivated with a strong attention to detail.
Ethical, with a commitment to company values.
Supervision

General to intermittent supervision required, depending on experience
Apply sound judgment in execution of core job responsibilities
Travel: 30 - 40%
Requirements

Physical: Work is primarily sedentary; occasionally walks and/or stands.

Manual Dexterity: Frequent use of computer keyboard and mouse.

Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.

Environmental: Office environment – no substantial exposure to adverse environmental conditions.

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