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Marketing Coordinator, Email HTML

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Marketing Coordinator, Email HTML

This position is responsible for the operation of a department. An individual in this position will be expected to perform additional job related responsibilities and duties as assigned and/or necessary.

Essential Functions
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Codes HTML emails for regular email deployments by following guidelines and adhering to industry best practices; developing ideas and strategies to improve the coding and rendering of emails (for example, viewing on a mobile device), error checking, and trouble shooting issues; prepping email for deployment; and being responsive to the needs of the business including last minute updates and changes.
Partners with email team to improve processes for email development and deployment by testing and optimizing email content for rendering or other issues; and making recommendations for content and coding changes to both the email and creative teams.
Partners with the email team to improve processes for email development and deployment by working cross-functionally with the email, creative and engineering teams to develop and execute new tools and approaches for HTML development; proposing new tools and processes for HTML development; and keeping pace with industry practices to make continuous improvements in coding and processes.
Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities.
Models compliance with company policies and procedures and supports company standards of ethics and integrity by incorporating these into the development and implementation of business plans; using the Open Door Policy; and demonstrating and assisting others with how to apply these in executing business processes and practices.
Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales.
Competencies
An individual must be proficient in each of the competencies listed below to successfully perform the responsibilities of this position.
Customer/Member Centered: Meet Internal and External Customer/Member Needs - Identifies the requirements, expectations, and needs of customers/members. Supports and aligns with initiatives, goals, and actions focused on improving customer/member service. Addresses the concerns and issues of internal and external customers/members. Uses customer/member data, analyses, and insights to improve customer/member-related decisions.
Judgment: Demonstrate Professional Judgment - Researches and integrates relevant information and data, and uses expertise to make recommendations or decisions. Identifies and applies sound, fact-based criteria in setting priorities and making decisions. Uses business measures and analyses to identify improvement opportunities. Probes and looks beyond symptoms to determine the root causes of problems and identify possible solutions.
Execution and Results: Focus on Execution and Results - Aligns and pursues work activities to achieve the mission and business priorities of the organization. Shares information, practices, and resources across functions, organizations, and locations to improve performance. Effectively uses existing processes and tools to achieve performance objectives. Uses and explains major process steps to manage time, resources, and challenges to meet goals.
Planning and Improvement: Plan for and Improve Performance - Develops and implements plans, practices, and processes to better achieve organizational goals. Develops contingency plans to manage or eliminate potential problems. Identifies and recommends ways to continually improve and streamline processes and practices.
Influence and Communicate: Build Influence - Develops and presents logical, convincing reasons in support of one's perspectives and initiatives. Proactively shares relevant information and timely updates with appropriate people. Listens attentively and asks questions to ensure understanding. Researches information for and prepares documents and presentations that effectively convey relevant information in a timely manner.
Ethics and Compliance: Model Ethics and Compliance - Complies with policies and procedures. Demonstrates ethical performance. Supports efforts to enforce compliance with policies and procedures.
Adaptability: Adapt Professionally - Demonstrates creativity and strength in the face of change, obstacles, and adversity. Adapts to competing demands and shifting priorities. Updates and shares knowledge and skills to keep current in one's area of expertise. Embraces change and supports its implementation.
Build Relationships: Form Relationships - Builds trusting, collaborative relationships and alliances across functional and organizational boundaries. Relates to others in an accepting and respectful manner, regardless of their organizational level, personality, or background. Collaborates with people from diverse backgrounds, experiences, and functional areas to discover new perspectives.
Published On 06/14/2012 This job description supersedes all prior descriptions Page 1 of 3 COM7004
Job Description
Marketing Coordinator, Email HTML - WEC Physical Activities
The following physical activities are necessary to perform one or more essential functions of this position.
Enters and locates information on computer. Presents information to small or large groups and individuals. Communicates effectively in person or by using telecommunications equipment. Creates documents, reports, etc., using a writing instrument (such as a pencil or pen) or computer. Visually verifies information, often in small print. Reads information, often in small print.
Entry Requirements
Minimum Qualifications
• 2 years experience in HTML coding
Preferred Qualifications
• Bachelor's degree in Computer Science or related field • 2 years experience in HTML coding specific to email • 1 year experience with non-HTML web page coding technologies (e.g., Javascript) • 1 year experience working with Email Service Providers (ESPs) • Proficient with Dreamweaver software

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