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Marketing Coordinator

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Our client has a dedicated marketing team focused on driving leads, referrals and retention. Although Insurance is part of this division's repertoire, the group is focused on, and partners with, Wells Fargo's retail banking operation, offering insurance to mortgage, personal banking and small business customers.

As part of the Insurance Marketing team, this role will be responsible for:

· Special marketing projects as required to support the business, such as personal insurance customer communications and updates to internal meeting presentations.

· Managing compliance approvals and routing, including annual compliance reviews of public websites and internal intranets

· Ensuring adherence to compliance and privacy regulations and policies by facilitating stakeholder review of ongoing and upcoming initiatives

· Assisting with the planning and execution of direct and digital marketing initiatives, including program communications, under the direction of one of the Marketing Program Managers on the team

· Route marketing requests for the broader WFI business generated through the marketing mailbox

· Help to develop targeted customer lists, establish campaign timing, and targeted response rate levels

· Reviewing campaign performance in terms of response rates, lead generation, sell-through, and cost-effectiveness. Sharing results in PowerPoints and online meetings

· Completing research (campaign analytics, competitor sites and marketing, industry trends) to determine new opportunities

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