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Marketing Coordinator

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*ENTRY LEVEL ROLE
About the Role: • Execute client strategy and tactics needed to meet client revenue, growth and ROI goals • Responsible for day-to-day affiliate program operations, process and QA • Complete and analyze all reporting/data to evaluate client and publisher segment performance, and determine areas of opportunity and risk • Develop and complete weekly spend reports; analyze impact of new partners, reactivated partners, increased commission rates and media placements • Provide reporting and analysis of Ad hoc projects • Conduct ongoing analysis, re-forecasting and optimization to deliver on our commitments • Utilize data to drive analysis and identify areas of risk, opportunity and growth for clients’ affiliate programs • Focus on relationship building, negotiation, and communication with affiliates to improve performance • Negotiate, plan, and schedule media placements; provide post recap analyses • Guide affiliate recruitment and segmentation strategy • Engage with existing and new affiliates to present new partnerships/media opportunities to achieve goals • Identify and act on opportunities to broker relationships between your portfolio of clients and publishers to improve performance and profitability • Perform competitive research and audits • Create and distribute creative assets and marketing material • Ensuring best practices are used in account management overall • Collaborate with Client Services to execute against client objectives • Participate in weekly client calls and quarterly business reviews and recommendations • Have understanding of internet marketing and promotional methods such as PPC, SEO, and Loyalty etc. Partner with members of integrated marketing teams to drive success against shared goals: · Utilize research, make inferences and make data-driven decisions · Innovate to build new processes or methods that improve our optimization processes · Collaborate with other members of the ePN team for knowledge sharing and execution of projects · Build and nurture a collaborative team culture, focusing on high performance standards, trust and shared success Projects: · Improve current daily deals distribution to automated scalable solution · Growing US Deals expansion globally · Reworking our current marketing calendar to a more scalable solution Progress Updates/Reporting: · Day to day deals management o Run weekly meetings · Manage daily one-off requests related to deals inventory o Daily distribution o Daily/weekly reporting on deals performance · Manage deals sales & events o Marketing calendar management o Updating events to include in Newsletter · Day to day fashion & CA (or other verticals) contact o Run weekly meetings o Manage daily one-off requests o Weekly reporting on performance

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