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Marketing Coordinator

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Under the direction of the Merchandise Marketing Manager, the Marketing Coordinator provides support in the implementation of marketing strategies and activities for a dedicated merchandising department, maximizing the effectiveness of the Marketing Department.
• Coordinates with cross functional teams in Media, Advertising, CRM, Online, Regional Marketing, Visual Merchandising, Social/PR, Operations, etc. to ensure the successful execution of marketing plans.

Overall Responsibilities:
• Provides planning support and assists in the implementation and communication of department specific marketing plans to cross functional teams and acts as primary point of contact for ad coordinators and agency partners.
• Responsible for functional execution of integrated marketing programs (i.e. Major Events, Merchandising Events, incremental initiatives, online integration, etc.)
• For the Monthly Integrated Pitch Process, provides necessary inputs to Marketing Manager including: consumer insights, competitive data, and sales analysis.
• Maintains annual marketing and departmental advertising calendar and supporting materials.

Specific Responsibilities:
• Proofing – Scheduling, organizing, trafficking and consolidating feedback:
o CRM (Email, DM)
o TV/Radio Broadcast Scripts
o Homepage/Mobile heroes
o Signage
o Newspaper

• Event, Promotion Management and Maintenance
o Enters and maintains all promos into AssetLink
o Sku tracking and coordination
o Updates and maintains department-level marketing calendars (MARCOM)

• Competitive Analysis:
o Weekly Competitive Update (Traditional, Digital, Social)
o Weekly Dept Competitive Analysis
o Bi-Weekly USRL Competitive Report

• Assist with Integrated Meetings:
o Coordination of all Marketing Content
➢ Monthly Pitch Meeting Slides & Sku Reconciliation
➢ Monthly Integration Review Meetings
➢ Weekly SVP Integrated Marketing Reviews

• MEC/USRL/MOPs Reports
o Recaps of marketing activity for various SLT Mtgs

• Message Tracking and Production Schedule Maintenance
o Homepage Heroes, OLA, TV/Radio, Search

• Major Event Meeting Coordination and Follow up
o SBF, Memorial Day, Father’s Day, Black Friday, Holiday, etc

• Miscellaneous
o Assist in managing project timelines/deadlines and production schedules
o Sample Products - PR & TV Integrations (MSL, Fox & Friends, etc)
o Assist with Incremental Budget
o Facilitate Visual Merchandising projects
Work with vendors to provide product samples, videos, images, copy points, logos, etc

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