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Marketing Coordinator

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A large mortgage company is seeking a Regional Marketing Coordinator. The Regional Marketing Coordinator plays an important role in the organization by performing a number of tasks related to the company’s Regional Marketing functions. The role is responsible, under general supervision, for providing training, advertising materials, marketing strategies and support for all branches in his or her respective region(s), with an emphasis on increasing market share and brand recognition.

The Regional Marketing Coordinator will:

• Perform regional training on the features and benefits of the CRM and marketing communication platforms.
• Assist Loan Officers with set-up of social media pages and providing engagement strategies.
• Provide on-going field support via marketing tips, training videos, and daily communication.
• Gather and analyze user feedback to help enhance platforms.
• Create content for regional, branch, and Loan Officer marketing, including, but not limited to, presentations, drip campaigns, and paid advertising encompassing digital, print, and radio.
• Report on the performance and effectiveness of regional marketing initiatives.
• Ensure quality and adherence to brand standards, style guides, and business communications standards.
• Collaborate on projects with graphic designers and compliance department as needed.
• Drive collective learning, knowledge sharing, and marketing best practices.
• Assist in recruiting new Loan Officers to organization by presenting marketing support and strategy.
• Assist with the coordination of regional events, including industry trade shows, sales rallies, and educational events.
• Promote the Guild Giving Program in branches, on social media, and in PR efforts.
• Assist with special projects as needed.
• Perform other duties as assigned.

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