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Marketing Content Strategist/Copywriter

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We have a great opportunity for a Marketing Content Strategist/Copywriter for one of our healthcare clients! The Marketing Content Specialist is responsible for assisting the Manager of Marketing and Communications. The Marketing Content Strategist/Copywriter functions as a member of a cohesive Marketing team with major responsibilities for planning, conceptualizing, developing and executing content marketing strategies and plans that support the organization's growth and retention initiatives, meet regulatory member communications guidelines and deadlines, and enhance the image of Sharp Health Plan.

Work with Commercial and Medicare Marketing Managers to define overall content marketing strategy and development for diverse audience segments.

Function as in-house copy editor, providing thorough review and proofing of copy for all marketing materials and regulatory documents.

Serve as subject matter expert on content, providing editorial leadership, as well as creating and curating content for amplification.

Develop a thorough understanding of the health insurance market; able to adapt to the rapidly changing industry and, in turn, work environment.

Research industry trends and "hot topics" relevant to company needs.

Develop a variety of strong content marketing assets as needed (e.g. Press releases, web and collateral copy, whitepapers, infographics, short-and long-form posts)

Develop and maintain a content calendar and manage workflow processes with internal teams and external agencies.

Proven ability to synthesize inputs and guidance from the various stakeholders into a content plan and editorial calendar.

Ability to articulate the client’s brand purpose, values and capabilities in highly compelling ways.

Develop content for outbound marketing campaigns that increase customer acquisition, satisfaction, retention and loyalty.

Monitor competitive communications from competing health plans and share insights and recommendations on an on-going basis.

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