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Marketing Content Design Writer

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3-6 month contract opportunity with Fortune 500 software company in Menlo Park!

Responsibilities:
• Generate new website and other content using editorial specifications, marketing hypotheses, and research as inputs
• Write engaging, effective content as part of a visual design solution that helps achieve business goals
• Foster strong sense of team with visual designers through solicitation of feedback and constructive contribution to review sessions
• Approach all projects with a focus on communication hierarchy, taking into account visual layout, color, typography, proportion, iconography, photography, motion/rich media, and brand
• Collaborate with marketing, product managers, researchers, interaction designers, content writers, and developers to optimize for customer needs, business goals, and technical constraints
• Generate multiple iterations of content that fulfill project requirements, then articulate the relative merits of each concept and make recommendations for which would best meet project goals
• Suggest ways to restructure or change content to better meet user needs and improve ease of using sites, based on customer feedback, new trends, etc.
• Act as the lead for a range of project types, from vague to well-defined, simple to complex, providing estimates for work required
• Manage projects to completion, meeting firm deadlines
• Communicate and escalate opportunities, issues, or risks as appropriate
• Possess creative voice and vision: write to brand guidelines, messaging, and product positioning
• Become completely familiar with individual product features, benefits, and marketing claims
• Write content to support Search Engine Optimization: page titles, meta tags and other copy
• Create and contribute to style guides

Qualifications:
• Excellent verbal and written skills, include strong working knowledge of grammatical principles and application
• Five-years’ experience writing, editing and proofreading website copy
• Ability to identify copy errors within your own work and the work of others to eliminate defects delivered to the customer
• Ability to combine research and design recommendations and technical constraints into a single solution that meets business and customer objectives
• Ability to follow established editorial guidelines and use and update a controlled vocabulary
• Creative and pragmatic problem solver
• Professional, team player with strong interpersonal skills
• Well-rounded understanding of online marketing and Web usability best practices
• Ability to solicit and incorporate diverse perspectives
• Ability to switch easily between different projects, and flexibility to handle a rapidly changing environment while delivering high quality results
• Ability to learn new technology quickly, from core applications being developed to new collaborative tools, new platforms, and new devices

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