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Marketing Consultant

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One of our Fortune 500 Financial Services clients in Columbus, OH is looking for a contractor through the end of the year and could possibly extend based on fit and business needs.

The position will be responsible for driving initiatives that match brand strategy and create consistency in marketing collateral executions. The consistent branding will further strengthen the client’s position as a provider to help provide participant education and guidance through our knowledgeable retirement experts and useful online tools. This role will strategically manage the development and execution of marketing materials for Phase 1 of a collateral refresh project including communication brief writing based primary research insights to lead designers and copywriters to enhance current materials or create new materials.

This role will report to Sr. Marketing Consultant. This is an individual contributor but may also be responsible for virtual and project teams.

• Core Duties and Responsibilities
– Utilize primary research and participant segmentation to develop effective communications briefs and tactical plans
– Closely collaborate with multiple business areas to effectively execute marketing materials ( business partners, copywriters, designers, campaign managers, etc)
– Drive processes required for completion of individual marketing tactics (e.g. URBO process for compliance review)

• Key Skills
– Core marketing competency including but not limited to strategic direction, use of insights and analytics, problem solving, agency management and developing effective marketing communications
– Project management
– Relationship management skills that enhance Marketing’s influence and results in aligned partnerships
– Ability to effectively manage multiple initiatives through prioritization, decision-making and delegation
– Written and verbal communication skills
– Detail- and process-oriented
– Drive projects to meet deadlines

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