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Marketing Consultant

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Marketing consultant needed. Must meet the following requirements:
*Experience with demand generation tools (Hubspot)
*Must be proficient in Salesforce.com (SFDC)
*Knows how to ensure data quality in both Hubspot and SFDC.
*Knows how to use workflow triggers (SFDC Enterprise)
*Build reports for senior executives, marketing, and sales team
*Able to create top of the funnel to bottom of the funnel analytics to determine ROI of marketing activities
*Comfortable managing paid search, email and database campaigns
*Drive and execute marketing programs and various initiatives that create qualified opportunities and revenue
*Conceptualize and manage a diverse range of marketing programs, including webinars, events, email campaigns
*Be responsible for execution of the creative process, database strategy, program execution, and campaign effectiveness reporting
*Align campaigns with product marketing initiatives, external market trends, competitor moves, and field feedback to continually improve results
*Collaborate with others in marketing, sales to utilize the website as a strategic demand generation tool, driving conversion from visitors to leads
*Leverage and manage Hubspot and use Salesforce.com to measure, track and analyze marketing programs and performance
*Optimize lead qualification for sales and ensure successful follow through of qualified leads
*Adjust scoring as necessary and ensure lead handoff process is current, documented and communicated to sales
*Own the marketing automation and database systems and build/maintain the internal house list
*Measure, analyze and report on the lead-to-close process, sales and marketing program effectiveness, and campaign outcomes, draw insights and present results clearly to sales and executive management to facilitate sound decision making; and
*Produce regular weekly and monthly reports, dashboards and analysis focused on achieving revenue goals, pipeline, awareness and market perception tracking leads, conversion, ROI, opportunities and revenue potential

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