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Marketing Consultant

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Our healthcare client has an immediate need for a contract Marketing Consultant who will work as part of an integrated marketing and client experience team to support member retention strategy and implementation for 2017. This client will require a drug and background screen.

Responsibilities:
• Responsible for supporting the development, implementation and evaluation of marketing strategies and plans that drive new sales, profitable membership growth and retention.
• Leads and manages the delivery of projects with internal and external stakeholders and agencies/vendors consistent with marketing strategy and plans to meet business objectives and goals.
• Ability to consolidate and summarize feedback from various stakeholders and share that information with the broader team.
• Drives successful implementation including review of all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables / milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders. Communications include email, direct mail, inserts, online sites, letters, videos, regulated communications, brochures, FAQs, internal and external alerts/notifications.
• Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs and recommends actions based on findings.
• Develops steps to execute marketing strategies including establishing performance metrics, preparing creative briefs, estimating costs, time schedules, resource allocation, and production schedules.
• Identifies prospect, member or producer insights that result in new and creative marketing and communication strategies and tactics with unique messaging, positioning, and media to maximize.
• Develops presentations and materials in support of business and campaign goals.

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