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Marketing Consultant – Consumer Markets

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Our Healthcare client is looking for a Marketing Consultant to join their team! The Marketing Consultant will work as part of an integrated sales and marketing team to support the open enrollment strategy and implementation for 2016.
• Responsible for developing, implementing and evaluating marketing strategies and plans that drive new sales and profitable membership growth.
• Leads and manages the delivery of projects with internal and external stakeholders consistent with marketing strategy and plans to meet business objectives and goals.
• May take on a traffic role with the creative department to ensure projects are adequately staff and milestone dates are met.
• Develops specialized project plans and steps to execute marketing strategies including establishing performance metrics, preparing creative briefs, estimating costs, time schedules, resource allocation, production schedules.
• Identifies prospect, member or producer insights that result in new and creative marketing and communication strategies and tactics with unique messaging, positioning, and media to maximize
• Drives successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables / milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders.
• Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs in developing compelling and unique value propositions and messages; shares findings with management, team members and stakeholders; and recommends actions based on findings.

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