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Marketing Communications Writer (deep financial/investment experience)

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The annuities team has expanded their product line-up therefore there is an increased need to support the product marketing management team in their marketing efforts which are B2B, B2C and B2B2C.

Annuities Marketing is looking for a Product Marketing Manager experienced in investment marketing. The ideal candidate must live the products in their category; are experts in their field of investments or annuities, know their customers and have a fundamental understanding of where the market is going. They will understand, love and will be truly passionate about marketing.

Its all about strategy, execution and follow-through. From initial value proposition of annuities/ investment products, marketing concepts, to launch campaigns and collateral materials – it starts and lives with the Product Marketing Manager.

We’re looking for individuals that show they can do whatever it takes to get a product to market and are passionate about a product’s success. The right person for this position will be able to demonstrate their creative energy and passion for shaping successful campaigns. This is not a cookie-cutter job and we are not looking for cookie-cutter people.

Job Duties Include:
• Serve as the lead project manager for Marketing Communications for the Annuities Investment marketing communications team; drive and manage a large number of Investment marketing projects and initiatives to maximize
sales efforts across all sales channels.
• Utilize Copywriting skills - develop initial messaging concepts around investment product marketing collateral.
• Develop investment positioning, sales ideas and supporting marketing literature for all new asset allocation portfolio and individual fund launches
• Collaborate with marketing management, investment management and sales to develop investment marketing programs, materials and deliverables
• Serve as an "Investment Expert" and reviewer for materials created by all members of the marketing department to ensure consistency of message and technical accuracy
• Ensure all projects filter through the designated marketing literature approval process and meet established deadlines
• Work closely and collaboratively with individuals from a variety of departments including Print/Fulfillment, Graphic Design, Legal/Compliance, Project Leadership and Sales

Qualifications:
• Results-oriented, driven professional with 5-10 years of experience in the financial services industry; investment and/or variable annuity experience preferred
• Proven ability to create high-impact marketing materials, sales stories and sales tools
• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously
• Strong written and oral communication skills. Demonstrated strong Copywriting skills desired.
• Bachelors Degree or equivalent experience

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